La paura diffusasi tra i consumatori per i rischi connessi al recente allarme diossina riscontrato nella mozzarella di bufala nonché al rischio contaminazione dei terreni agricoli da parte di rifiuti tossci con la conseguente crisi nelle vendite del settore agroalimentare ha spinto alcuni imprenditori ad agire tempestivamente per scongiurare gli effetti di un ingiustificato boicottaggio nei confronti dei tanti prodotti tipici che rappresentano la vera ricchezza della regione.
E’ questo il caso di un’azienda del settore lattiero-caseareo che produce e commercializza BUFALAT, latte di bufala campana da bere, noto ai più accaniti salutisti per il suo elevato apporto di elementi nutritivi and its high digestibility. The "Factors Garassi" This is the name of the company has decided to respond aggressively to the grave situation created in the wake of the scandals that emerged in the context of mismanagement and waste in Campania to the most recent dioxin scare. The company in question, like many others in the same sector, has accused the shots of a serious slowdown in sales of their milk, which is distributed throughout Italy and some European countries because of fear that spread among consumers. The administration of the Farm Garassi has thus decided to do something about launching a media campaign in support of its products. The goal, the company says, is to show our clients their fears were unfounded, mainly due to the media campaign in recent months, has seriously damaged our image and that of an entire production chain. For these reasons we turned to a communications company to devise a response to a situation that if it continued to persist even have devastating effects on employment. The advertising campaign implemented by the Farm Garassi stresses not only the authenticity of their milk, BUFALAT, but also the commitment that the farm has always made in environmental protection. Fact, the company has obtained important certifications that attest compliance with specific standards in the production and processing of waste from the production cycle, such as the use of biomass for power generation, which is then used to supply equipment to optimize the volume and quantity of packaging, the 'use of brick fully recyclable and biodegradable for the preservation of buffalo milk.
E 'important, states the company, which are primarily of local entrepreneurs to give clear and unequivocal signal of their commitment and sense of responsibility towards the environment. Only in this way, he concludes, we can guarantee our products that deserve the respect and image. For those who
would further refer you to the company site:
http://www.fattoriagarassi.com
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